![]() ![]() ![]() “That was in the name of creating a really good user experience and making sure that the content was presented very nicely,” Claus explains. Anyone who hasn’t opened Flipboard in the past year should do so now, because it’s changed how it operates quite significantly.Įarly on in Flipboard’s life, they made the decision to ingest publisher’s content on the platform, and keep it all within their ecosystem, much like Apple News currently does. But the article experience is now very different. The Flipboard I remember is one with uniform headlines, nicely spaced text and a fun ‘flipping’ motion to turn the magazine-like article pages. So what has changed, and why should the platform now be given serious consideration by publishers who have had monetisation issues across the board with Facebook and Apple News? How does traffic reach publisher sites? ![]()
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